Navigating the Future: The Role of Field Marketing Organizations in the Evolution of Financial Planning for Advisors

Chloe Schmidt

By: Chloe Schmidt, Marketing Consultant at Asset Marketing Systems


Written On: January 16th, 2024

In the ever-changing landscape of financial planning, advisors find themselves at the crossroads of tradition and innovation. As we look to the future, it becomes increasingly evident that staying ahead of the curve requires a strategic approach, and this is where the significance of Field Marketing Organizations (FMOs) comes into play. In this blog post, we’ll explore the evolving landscape of financial planning for advisors and underscore the crucial role that FMOs can play in shaping a successful future for their clients.

The Changing Face of Financial Planning

The financial planning industry is undergoing a profound transformation, driven by technological advancements, changing consumer expectations, and regulatory shifts. Today’s financial advisors must grapple with the integration of digital tools, the rise of robo-advisors, and an increasingly diverse and tech-savvy clientele. In this dynamic environment, the need for a forward-thinking and adaptable approach is paramount.

Advisors and the Digital Revolution

In the era of digitization, financial advisors must embrace technology to enhance their services and reach a wider audience. FMOs play a pivotal role in facilitating this transition by providing advisors with cutting-edge tools, resources, and training to navigate the digital landscape. From client management systems to data analytics, FMOs empower advisors to streamline their operations, improve client interactions, and stay competitive in a rapidly evolving market.

Client-Centric Approach

As financial planning becomes more personalized and client-centric, the role of FMOs extends beyond technological support. FMOs help advisors refine their marketing strategies to better connect with their target audience. By leveraging market insights and consumer behavior data, FMOs enable advisors to tailor their services to meet the unique needs and preferences of their clients. This client-focused approach not only enhances customer satisfaction but also fosters long-term relationships and client retention.

The financial industry is subject to ever-changing regulations, and compliance is non-negotiable. FMOs, with their expertise in navigating regulatory landscapes, provide advisors with the tools and knowledge needed to ensure compliance with industry standards. This proactive approach not only mitigates risks but also instills confidence in clients, reinforcing the credibility of financial advisors.

The Power of Networking and Collaboration

In a rapidly evolving industry, networking and collaboration are key ingredients for success. FMOs serve as invaluable platforms for advisors to connect, share insights, and collaborate on best practices. By fostering a sense of community, FMOs enable advisors to stay informed about industry trends, exchange ideas, and collectively tackle challenges. This collaborative spirit positions advisors for success in an increasingly interconnected financial landscape.

As financial advisors navigate the future of financial planning, the role of FMOs cannot be overstated. From providing technological support and fostering client-centric approaches to navigating regulatory challenges and promoting collaboration, FMOs are instrumental in shaping a successful future for financial advisors. By embracing the opportunities presented by FMOs, advisors can position themselves as leaders in the evolving financial planning landscape, ensuring a prosperous and sustainable future for their practice.

Why Asset?

Asset has made a name for itself in the financial sector, and it speaks for itself. Financial advisors that join our family unlock a plethora of advantages, including:

  • Expertise: Asset was founded by Rick Metcalfe, a pioneer in the financial industry who first seized the opportunity to help independent advisors grow their businesses. Now run by his daughter, Jennifer Schendel, Asset has over 20 years of proven experience.

  • Business Coaching: Each of our business consultants have decades of financial experience and share their knowledge with advisors to help them exceed their business development goals. Our Business Consultants will help keep you informed on changing regulations and financial products while facilitating carrier interaction issues and, of course, helping you to find new clients to work with while retaining and growing your current client base. Having a dedicated business coach to listen, guide, and provide insight is key to growing your practice and giving your clients the best results. Learn more about our business consultants.

  • Marketing Resources: As a business, it’s important to tell your story. Your public identity helps build trust and credibility with your clients, and with the right resources, your communications strategy can take your business to new production peaks. Marketing mentors, creative consultants, content creators—we are the full-service, back-end lead generation and advertising team for our financial advisors. Learn more about what our marketing team can do for you.

  • Exclusive Vendor Discounts: If you have a marketing task that we can’t fulfill in-house, we know someone who can. We’ve partnered with multiple marketing vendors to offer the latest lead generation and lead nurturing tools and technology for your business—all at a discounted price. Asset’s advisor-specific solutions are at your fingertips.

  • Company Events: At Asset, we pride ourselves on our community of advisors and our culture of sharing. By hosting regular conferences, webinars, and trainings — we continue to build upon one another’s unique experiences. Our annual Sales and Networking forum brings advisors together from all over the country to listen and learn from one another. With special guest speakers, it’s an opportunity sure to inspire activity.

    To show our appreciation, Asset hosts an annual REACH destination gathering for our top contracted producers. We also offer extended, special addition trips for our top five advisors each year. Some past destinations include Tuscany and Santa Barbara. Check out our past events.

  • Educational Trainings: Here at Asset, we take your professional development personally. Whether you like to learn online, in-person, or with a like-minded group, Asset has got you covered with trainings offered year-round with our experts! Check out the educational trainings we offer.

  • Support Teams: With a full-service, back-office support team, all of your business needs are met with enthusiasm, integrity, and compassion.

    • Our Annuity & Life sales team takes a consultative approach spending the time needed to build out extensive plans for your clients. They are the human encyclopedias of the insurance business, ready to help you every step of the sales process.

    • Our Advisor Relations team is your first point-of-contact that can help answer all of your questions to determine if we are a fit.

    • Our Licensing & Commissions experts navigate the appointment and commission process with insurance companies to ensure a smooth transition when onboarding and are here to assist you with all of your contracting, appointment, and commission needs.

    • Our New Business team guides you through the daily interactions with insurance companies to ensure a smooth experience and faster turn arounds. Our team is available for impaired risk assessments, assistance with forms and applications, application scrubbing and proactive case management.

      Learn more about our support teams.

By partnering with the right FMO, financial advisors can access valuable resources, enhance their practice, and provide exceptional service to their clients. Through constant support, guidance, and market insight, Asset can help bring your practice to the next level.

Have any questions or ready to get started? Contact us today!

Are We A Good Fit?

Before we can begin helping your business production reach new heights, we want to make sure that we are the right FMO for you and your needs as a financial advisor. Contact us today, and let's talk.