Maximizing Impact: The Art of Content Repurposing for Financial Advisors

Chloe Schmidt

By: Chloe Schmidt, Marketing Consultant at Asset Marketing Systems

Written On: February 22nd, 2024

In the fast-paced world of financial advising, no one has the time to create new pieces of content every day. Creating valuable content is essential, but its impact can be amplified through strategic repurposing. Content repurposing involves taking existing material and presenting it in different formats to reach a broader audience. In this article, we’ll explore various ways financial advisors can repurpose their content to enhance visibility, engage their audience, and establish themselves as authoritative figures in the industry.

What is content repurposing?

First, let’s go over the definition of content repurposing. Content repurposing, also known as content recycling, is the practice of reusing content across different platforms in a new format. This is done to extend the piece’s lifespan and reach, allowing creators to customize an existing piece of content to different audiences.

The Power of Content Repurposing

So why would you want to repurpose content? Well firstly, it saves you time. When you create a piece of content, whether it’s writing a blog or producing a video, you put in the time necessary to make sure it is a quality piece. However, unless you repurpose it, it will just live on the platform you initially post it on. By repurposing it across various platforms, you not only expand your reach, but you also increase your content library.

How Do Repurpose Content?

Now that you understand what content repurposing is and how it can impact your content marketing, let’s cover how you can repurpose your existing content:

1. Transform Blogs into Engaging Infographics

Turn your insightful blog posts into visually appealing infographics. Use tools like Canva or Piktochart to create graphics that summarize key points, making complex financial information more digestible. Infographics are highly shareable on social media, expanding your reach and driving traffic back to your website.

2. Convert Webinars into Bite-sized Videos

If you regularly host webinars or workshops, repurpose the content into shorter, digestible videos. Break down the key takeaways into segments, creating a series that can be shared on platforms like YouTube or LinkedIn. Videos are an excellent medium for engaging your audience visually and building a more personal connection.

3. Compile Blog Series into Ebooks or Whitepapers

If you have a series of blog posts on a specific topic, consider compiling them into an ebook or whitepaper. This comprehensive content piece can serve as a valuable resource for your audience, and you can use it as a lead magnet to capture email addresses and nurture potential clients.

4. Create Podcasts from Written Content

Transform written content into engaging podcasts. Use the audio format to discuss financial topics, share industry insights, and interview experts. Podcasts are a convenient way for your audience to consume content on the go, expanding your reach to those who prefer auditory learning.

5. Repackage Social Media Posts into Blog Content

If you frequently share valuable insights on social media platforms, repurpose those snippets into full-length blog posts. Expand on the ideas, provide in-depth analysis, and link back to the original social media posts. This not only repurposes content but also drives traffic from your social channels to your website.

6. Turn Client Testimonials into Case Studies

Client testimonials are powerful social proof. Take the positive experiences your clients share and transform them into detailed case studies. Discuss the financial challenges your clients faced, the strategies you implemented, and the successful outcomes achieved. Case studies provide real-world examples of your expertise.

7. Republish Evergreen Content

Identify evergreen content—timeless pieces that remain relevant—and give them a fresh perspective. Update statistics, add new insights, and republish the content on your blog or other platforms. This helps maintain a consistent flow of valuable information and attracts new audiences over time.

8. Develop Quizzes and Interactive Content

Repurpose your educational content into interactive quizzes or assessments. This not only engages your audience but also provides them with a personalized experience. Platforms like Typeform or Quizlet can help you create interactive content that adds an element of fun to financial education.

9. Turn Live Events into On-demand Resources

If you host live events or workshops, record and repurpose them into on-demand resources. This could include creating a webinar library on your website or turning the content into a downloadable resource. On-demand access ensures your expertise is accessible to a wider audience.

10. Update and Repost Older Content

Revisit your older content periodically and update it with the latest information. Reposting refreshed content can breathe new life into it, especially if there have been changes in the financial landscape. Share the updated content across your platforms to keep your audience informed.

Content repurposing is a savvy strategy that allows financial advisors to maximize the value of their expertise across various mediums. By transforming existing content into different formats, advisors can reach new audiences, reinforce their authority, and build a strong online presence. Experiment with these repurposing ideas to ensure your valuable insights have a lasting impact in the competitive world of financial advising.

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Before we can begin helping your business production reach new heights, we want to make sure that we are the right FMO for you and your needs as a financial advisor. Contact us today, and let's talk.